Social Media Manager

We are seeking a creative and strategic Social Media Manager to join our team. In this role, you will be responsible for developing, managing, and optimizing social media strategies that increase brand awareness, audience engagement, and online presence across multiple platforms.

The ideal candidate is passionate about digital trends, content creation, and community engagement. You will collaborate with internal teams to create compelling campaigns, monitor performance metrics, and ensure all social media efforts align with the company’s brand and marketing objectives.

This position requires strong communication skills, creativity, organization, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

• Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X

• Create, schedule, and publish engaging content including posts, stories, videos, and campaigns

• Monitor social media channels and engage with followers, comments, and direct messages

• Track and analyze social media performance metrics to optimize engagement and growth

• Collaborate with marketing, design, and content teams to ensure brand consistency

• Stay updated on social media trends, platform updates, and competitor activity

• Manage paid social media campaigns and assist with audience targeting strategies

• Create content calendars and maintain organized posting schedules

• Support influencer collaborations, partnerships, and online community initiatives

• Monitor brand reputation and respond appropriately to customer feedback or inquiries

Skills & Experience Required

• Proven experience in Social Media Management, Digital Marketing, or a similar role

• Strong understanding of major social media platforms and best practices

• Excellent written and verbal communication skills

• Experience with content creation, copywriting, and social media scheduling tools

• Familiarity with analytics platforms such as Meta Business Suite, Google Analytics, or similar tools

• Basic knowledge of graphic design or video editing tools such as Canva or Adobe Creative Suite is a plus

• Strong organizational and time-management skills

• Ability to analyze campaign performance and make data-driven decisions

• Creative mindset with strong attention to detail

• Ability to work independently and collaboratively within a team environment

Preferred Qualifications

• Experience managing social media for brands, agencies, or growing businesses

• Knowledge of paid advertising campaigns on Meta, LinkedIn, TikTok, or similar platforms

• Experience with influencer marketing and community management

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred

Core Competencies

• Creativity and innovation

• Communication and relationship-building

• Organization and multitasking

• Adaptability and problem-solving

• Analytical thinking and attention to detail

• Accountability and collaboration