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PPC Strategist

Remote
  • Cape Town, South Africa
  • Durban, South Africa
  • Sandton, South Africa
  • Port Elizabeth, South Africa
  • Remote, South Africa
+4 more
Marketing

Job description

PPC Strategist: 

A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). Here’s an overview of their key responsibilities:

1. Campaign Planning and Strategy Development

  • Develop comprehensive PPC strategies aligned with business goals.

  • Conduct market and competitor analysis to identify opportunities.

  • Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS).

2. Campaign Setup and Management

  • Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).

  • Develop ad copy, select keywords, and design ad creatives.

  • Perform audience targeting and segmentation for better campaign focus.

3. Keyword Research and Analysis

  • Perform in-depth keyword research to identify high-value search terms.

  • Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis.

  • Continuously refine keyword lists to maximize ad performance.

4. Performance Monitoring and Reporting

  • Monitor and analyze campaign performance, adjusting bids and budgets as necessary.

  • Generate detailed reports on campaign performance, providing insights and recommendations.

  • Use analytics tools (e.g., Google Analytics) to track conversions, traffic, and other metrics.

5. Ad Optimization

  • Conduct A/B testing on ad copy, landing pages, and other variables.

  • Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates.

  • Utilize automation and scripts to enhance campaign efficiency.

6. Budget Management

  • Allocate and manage ad spend to ensure campaigns stay within budget.

  • Track budget pacing and make adjustments to maximize ROI.

7. Landing Page Optimization

  • Collaborate with designers and developers to create high-converting landing pages.

  • Ensure landing pages are optimized for user experience (UX) and conversions.

8. Stay Updated on Industry Trends

  • Keep up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes.

  • Adapt strategies based on new industry best practices and technological advancements.

9. Client Communication

  • Provide regular updates and performance reviews to clients Account Owner.

  • Offer recommendations for improving campaign effectiveness, exploring new opportunities and ensuring we meeting campaign goals.

10. Compliance and Best Practices

  • Ensure all PPC campaigns comply with platform-specific guidelines and policies.

  • Follow industry best practices to maintain quality and relevance in ads.

Job requirements

  • 3+ years of PPC experience

  • Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns

  • Excellent oral communications skills

  • Very strong written communication skills and email comms skills

  • Strong experience producing reports and explaining them to clients

  • Well-organised and efficient, good time management and prioritization skills.

  • A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting

  • Comfortable working independently and managing a portfolio of clients

  • Charismatic, approachable and warm manner - great with clients and colleagues


Remote
  • Cape Town, Western Cape, South Africa
  • Durban, Kwazulu-Natal, South Africa
  • Sandton, Gauteng, South Africa
  • Port Elizabeth, Eastern Cape, South Africa
  • Remote, Gauteng, South Africa
+4 more
Marketing

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