PPC Strategist

PPC Strategist: 

A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). Here’s an overview of their key responsibilities:

1. Campaign Planning and Strategy Development

• Develop comprehensive PPC strategies aligned with business goals.

• Conduct market and competitor analysis to identify opportunities.

• Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS).

2. Campaign Setup and Management

• Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).

• Develop ad copy, select keywords, and design ad creatives.

• Perform audience targeting and segmentation for better campaign focus.

3. Keyword Research and Analysis

• Perform in-depth keyword research to identify high-value search terms.

• Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis.

• Continuously refine keyword lists to maximize ad performance.

4. Performance Monitoring and Reporting

• Monitor and analyze campaign performance, adjusting bids and budgets as necessary.

• Generate detailed reports on campaign performance, providing insights and recommendations.

• Use analytics tools (e.g., Google Analytics) to track conversions, traffic, and other metrics.

5. Ad Optimization

• Conduct A/B testing on ad copy, landing pages, and other variables.

• Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates.

• Utilize automation and scripts to enhance campaign efficiency.

6. Budget Management

• Allocate and manage ad spend to ensure campaigns stay within budget.

• Track budget pacing and make adjustments to maximize ROI.

7. Landing Page Optimization

• Collaborate with designers and developers to create high-converting landing pages.

• Ensure landing pages are optimized for user experience (UX) and conversions.

8. Stay Updated on Industry Trends

• Keep up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes.

• Adapt strategies based on new industry best practices and technological advancements.

9. Client Communication

• Provide regular updates and performance reviews to clients Account Owner.

• Offer recommendations for improving campaign effectiveness, exploring new opportunities and ensuring we meeting campaign goals.

10. Compliance and Best Practices

• Ensure all PPC campaigns comply with platform-specific guidelines and policies.

• Follow industry best practices to maintain quality and relevance in ads.

• 3+ years of PPC experience

• Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns

• Excellent oral communications skills

• Very strong written communication skills and email comms skills

• Strong experience producing reports and explaining them to clients

• Well-organised and efficient, good time management and prioritization skills.

• A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting

• Comfortable working independently and managing a portfolio of clients

• Charismatic, approachable and warm manner - great with clients and colleagues