PPC Manager

Our client is a group of hardcore problem-solving, status-quo breaking, out-of-the-box thinking, genius digital bad-asses breaking out the creative solutions with a vengeance and the passion of a thousand suns.

More specifically, they are a digital marketing agency with a special focus on high-end digital marketing for law firms, and they are the BEST at what they do! They’re headquartered in Philadelphia, PA, with team members across the United States, Mexico, Argentina, and Colombia.

They have a small yet growing team that is committed to working hard to make sure their clients are successful. They’re looking for other highly motivated and driven people who want to grow personally, professionally, and financially—all while making a positive impact for their clients. Is that you?

Who we’re looking for:

We are looking for an exceptional PPC manager to turn our clients’ digital advertising campaigns into case-generating machines!

In this remote role, you will be critical in the support, growth and enhancement of client relationships and drive growth. In this remote role, you'll support client marketing portfolios, monitor account performance, and partner with clients and internal teams to optimize strategies. You will report to our VP, Client Strategy.

Core Responsibilities:

• Work with our VP of Client Strategy to develop PPC & LSA strategy for our law firm clients. This entails planning and managing campaign performance, account setup, strategy development, management, budget allocation, optimization and audits across major PPC engines, including Google Ads, Facebook Ads, Microsoft Ads & Google Local Services Ads.

• Optimize campaigns to meet client objectives, such as daily management of campaign budgets, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions

• Develop tests and experiments to drive increasingly better results

• Manage all client recurring client tasks and ad hoc requests using project management software (ClickUp)

• Identify new growth opportunities for your respective clients (and recommend and implement the ideas that have the highest probability of success)

• Deliver monthly reporting findings, insights and recommendations/next steps to our Client Success Manager (CSM) to present to the client

• Demonstrate resourcefulness and the initiative to lead advanced projects

• Forecast, plan, and work towards achieving account growth objectives

• Proactively keep abreast of industry trends and share knowledge with team

• Support sales efforts for all new prospective clients by assisting with PPC account assessments

Key Performance Indicators (KPIs)

You’ll be graded on these lead and lag key performance indicators (in no particular order):

• Lead KPIs:

  • Burn rate by resource by account: measures actual hours against budgeted hours by resource by account

  • Project completion rate: measures projects completed within deadline divided by the total projects assigned

• Lag KPIs:

  • Client ROI / results: gauges how well the campaigns or services managed by the PPC manager are performing in terms of delivering results (e.g. leads, cases, etc.)

  • Client retention rate (churn rate): measures the percentage of clients retained over a specific period of time

Right fit personality profile:

You are an equal parts confident and charismatic communicator + a skilled and pragmatic catalyzer whose focus on achievement and success can help those around you accomplish goals. Motivated by outcomes and results, you speak directly, make decisions quickly, and you like to take charge in every situation and explore worthwhile, effective solutions. Your determination and belief in your abilities make you a strong leader.

Important personality traits: 

• Empathetic: Understand clients’ needs to build strong relationships.

• Adaptable: Flexible in adjusting strategies based on client needs.

• Organized: Efficiently manage multiple clients and projects.

• Positive: Maintain enthusiasm in challenging situations.

• Collaborative: Work effectively with internal teams for cohesive campaigns.

• Resilient: The ability to remain composed under pressure and stay focused on client goals.

Qualifications

• Four year bachelor's degree in marketing, business, communications, or a related field

• 5+ years of digital advertising and PPC experience in an agency setting

• 3+ years of experience working with law firm PPC accounts, specifically law firms in the personal injury, criminal defense and family law (divorce, custody, etc.) is required

• Knowledge of the following digital marketing channels and tactics is a plus: SEO, email, social media marketing and CRO

• Proven record of success meeting and exceeding revenue and retention targets

• Proficient with G Suite and Microsoft Office platforms

• Experience with ClickUp, Salesforce, and/or Hubspot is a plus.

The ideal candidate:

• Communication Skills: You are a clear and engaging communicator, both in writing and verbally. You excel at building rapport and trust, enabling quick buy-in from clients and colleagues. As a vital link between clients and our internal experts, you ensure everyone feels seen and heard.

• Marketing Strategy: With strong marketing experience, you understand various channels and actively learn about clients’ businesses and goals. You guide clients in implementing strategies that drive revenue and profits, making impactful recommendations for website changes or new marketing materials. We need you to be a proactive strategist, not just a box checker.

• Analytical Skills: You thrive on data and enjoy analyzing numbers to inform strategic decisions. You know how to gather data, extract meaningful insights, and translate those insights into actionable recommendations that benefit our clients.

• Problem Solving: We seek individuals who take initiative and “figure it out” rather than relying on others. While we support you when needed, you are expected to bring solutions and overcome challenges independently.