Multichannel Account Strategist / Account Manager

Our client is a fast-growing group of global marketing brands with a focus on future thinking, AI and innovation. They’ve helped hundreds of clients across a wide range of verticals to maximize ROI, improve client acquisition & retention and grow faster, with their unique marketing platform and solutions. The future is bright, with lots of new products, services and brands on the horizon.

Our Multichannel Account Strategists are true experts in their field who harness experience and innovation to deliver exceptional results for key B2B and B2C clients across a variety of digital channels, from SEO to email, organic social to paid search, display and Meta advertising.

You must be a confident communicator with proven experience managing or consulting on large scale multichannel advertising campaigns. You need to be comfortable managing client expectations, reporting on performance, liaising with other strategists on accounts and finding ways to improve client satisfaction & account performance.

You may be asked to operate as an account manager for a multichannel client, to be hands on with implementation or optimisation for one or more channels on an account, to consult with a client who is learning to run their own marketing, or to assist The Group with their own advertising. We are looking for someone with flexibility who is happy to develop their skills across a broad range of marketing disciplines and get stuck into managing/optimising a variety of campaigns.

Core responsibilities:

● Develop, execute and optimise cutting-edge paid or organic advertising campaigns, from conception to launch

● Onboard new clients and nurture those relationships, keeping a close eye on client retention and ensuring that clients receive an exceptional quality of service

● Evaluate campaign performance based on clear KPIs, and report confidently on a weekly and monthly basis, either via call, video call or email, to client stakeholders

● Actively recommend account improvements, constantly look for ways to further boost account performance and ensure strong client engagement

● Flag any concerns with account performance, troubleshoot alongside the Head of Strategy, work hard to ensure retention and client satisfaction

● Be the account lead for your designated key clients - this means operating as the main client point of contact, ensuring all members of the account team are feeding into the monthly report, being aware of overall account performance and liaising with the Head of Strategy about any concerns you have over account performance, or any opportunities to provide additional services and support for that client. You are the advocate for that client and should work carefully on building up a trusting and supportive relationship with the client representative(s)

● Support the Head of Strategy and Managing Director with new sales opportunities, by attending introductory and proposal calls with prospective clients and feeding into proposal decks. Be prepared to present slides on your area, what strategies you recommend, and what potential ROI could look like (you don’t have to attend sales calls alone, or act as point person for new opportunities, you’ll be operating as part of a sales team run by the Managing Director or Head of Strategy)

● Work cross-departmentally, to align campaign strategies and goals on multichannel clients

Skills and experience:

● 4+ years as a digital marketing strategist or account manager

● Proven experience creating, managing and optimising Google Ads, LinkedIn and Meta campaigns as well as working on SEO and content marketing campaigns (ideally also email)

● Comfortable setting up, consulting on or taking over client account teams and ensuring that deliverables stay on track

● Excellent oral communications skills

● Very strong written communication skills and email comms skills

● Strong experience producing reports and explaining them to clients 

● Happy to chat on the phone, comfortable calling clients

● Well-organised and efficient, good time management and prioritisation skills

● Team player who likes to work in a dynamic environment and collaborate across teams

Culture Fit:

● A natural communicator, you have a collaborative approach and enjoy working as part of a dynamic team in a fast-paced environment

● An ambitious and driven strategist, you’re comfortable setting the strategy for accounts, passionate about helping clients grow, and proud to be specialist in your chosen field

● You easily build rapport with business leaders around the company to earn trust and ensure optimal outcomes and partnerships within the company