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Head of Content- Director of Content Impact and Growth

  • Remote
    • Cape Town, South Africa
    • Durban, South Africa
    • Sandton, South Africa
    • Port Elizabeth, South Africa
    • Remote, South Africa
    +4 more
  • Marketing

Job description

The Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. The position requires strong analytical skills, leadership, and expertise in B2B content marketing.

Key Responsibilities

Content Strategy & Roadmapping 

  • Develop and maintain comprehensive content strategies tailored to customer needs.

  • Define and oversee content roadmaps, ensuring alignment with client goals and overall marketing strategy.

  • Set standards and specifications for content, ensuring consistency and high quality across all assets.

  • Provide strategic direction to copywriters, editors, designers, and other creatives.

  • Lead content ideation and innovation, ensuring strategies evolve with market trends.

Performance Analysis & Optimization

  • Set content goals and KPIs, aligning with customer acquisition, engagement, and retention objectives.

  • Analyze content performance metrics (traffic, engagement, conversion, etc.) to determine effectiveness.

  • Interpret data from Google Analytics, CRM reports, and other tools to assess impact.

  • Provide insights and recommendations for content optimization based on analytics.

  • Report performance results to key stakeholders and coach the team on data-driven content improvements.

Customer & Cross-Team Collaboration

  • Work directly with customers to define their content strategies and align with their business goals.

  • Collaborate with Growth, Account Management, and Production teams to ensure smooth execution.

  • Act as the primary strategist guiding the creative team on content direction.

  • Train and mentor internal teams on content best practices and strategic execution.

Leadership & Process Improvement

  • Drive continuous improvement in content quality, effectiveness, and alignment with lifecycle stages.

  • Identify opportunities for workflow efficiencies, ensuring content is created and published smoothly.

  • Stay updated on industry trends and best practices to evolve content strategies.

  • Advocate for data-driven decision-making, ensuring insights fuel strategy adjustments.

Key Tasks & Deliverables

Content Strategy & Direction

✅ Develop detailed content roadmaps per customer
✅ Lead strategy sessions with customers and internal teams
✅ Define
content themes, messaging pillars, and distribution plans
✅ Set up content workflows for execution

Data Analysis & Performance Reporting

✅ Track, analyze, and report on content effectiveness metrics
✅ Identify and recommend strategy adjustments based on performance data
✅ Develop scorecards and dashboards for content impact measurement

Training & Leadership

✅ Coach teams on content best practices, goal-setting, and measurement
✅ Guide Account Management on communicating content impact to customers
✅ Stay ahead of industry changes and update strategies accordingly


Job requirements

7+ years in content strategy, marketing, or editorial leadership
✔ Strong experience in B2B content marketing, SEO, and performance analytics
✔ Deep knowledge of Google Analytics, HubSpot, CRM reporting, and content performance metrics
✔ Excellent communication and leadership skills, with the ability to guide teams and customers
✔ Experience setting
content roadmaps, workflows, and quality standards
✔ Analytical mindset with a data-driven approach to content strategy

Remote
  • Cape Town, Western Cape, South Africa
  • Durban, Kwazulu-Natal, South Africa
  • Sandton, Gauteng, South Africa
  • Port Elizabeth, Eastern Cape, South Africa
  • Remote, Gauteng, South Africa
+4 more
Marketing

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