Skip to content

CRO Specialist

  • Remote
    • Cape Town, South Africa
    • Durban, South Africa
    • Sandton, South Africa
    • Port Elizabeth, South Africa
    • Remote, South Africa
    +4 more
  • Marketing

Job description

We are seeking a seasoned Conversion Rate Optimization Specialist to drive strategic improvements in user experience, conversions, and overall site performance across multiplebrands and websites.

Key Responsibilities:

● Develop and execute a comprehensive CRO strategy aligned with business objectives, driving significant improvements in user experience and conversion

● Conduct advanced A/B, multivariate, and personalization tests to optimize key conversion funnels

● Leverage advanced analytics tools to identify opportunities, track performance metrics, and measure the impact of optimizations, demonstrating a strong analytical mindset and ability to translate data into actionable insights.

● Enhance user experience by conducting usability testing, heatmap analysis, and user journey mapping, applying creativity and innovation to experimentation and problem-solving.

● Monitor site performance metrics and identify areas for improvement, staying ahead of the curve with the latest CRO trends, technologies, and best practices.

● Mentor and guide team members on CRO principles and methodologies, fostering a culture of collaboration and knowledge-sharing.

Job requirements

Qualification

● Proven experience in CRO, digital marketing, specifically e-commerce, with 5+ years hands-on experience.

● Technical proficiency in A/B testing tools, analytics platforms, and tag management systems, including expertise in Google Analytics and Google Tag Manager.

● Data-driven mindset, with strong analytical skills and ability to translate data into actionable insights.

● Problem-solving skills, with a knack for identifying and solving complex problems.

● Excellent written and verbal communication skills, with ability to collaborate effectively with diverse teams.

● Creativity and innovation, with a passion for experimentation and willingness to think outside the box.

● Meticulous attention to detail, ensuring accuracy and consistency in all aspects of work.

● Excellent presentation and public speaking skills

● Excellent independent decision making, analysis and problem solving skills

● Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility

Remote
  • Cape Town, Western Cape, South Africa
  • Durban, Kwazulu-Natal, South Africa
  • Sandton, Gauteng, South Africa
  • Port Elizabeth, Eastern Cape, South Africa
  • Remote, Gauteng, South Africa
+4 more
Marketing

or