CRO Specialist
- Remote
- Cape Town, South Africa
- Durban, South Africa
- Sandton, South Africa
- Port Elizabeth, South Africa
- Remote, South Africa
+4 more- Marketing
Job description
We are seeking a seasoned Conversion Rate Optimization Specialist to drive strategic improvements in user experience, conversions, and overall site performance across multiplebrands and websites.
Key Responsibilities:
● Develop and execute a comprehensive CRO strategy aligned with business objectives, driving significant improvements in user experience and conversion
● Conduct advanced A/B, multivariate, and personalization tests to optimize key conversion funnels
● Leverage advanced analytics tools to identify opportunities, track performance metrics, and measure the impact of optimizations, demonstrating a strong analytical mindset and ability to translate data into actionable insights.
● Enhance user experience by conducting usability testing, heatmap analysis, and user journey mapping, applying creativity and innovation to experimentation and problem-solving.
● Monitor site performance metrics and identify areas for improvement, staying ahead of the curve with the latest CRO trends, technologies, and best practices.
● Mentor and guide team members on CRO principles and methodologies, fostering a culture of collaboration and knowledge-sharing.
Job requirements
Qualification
● Proven experience in CRO, digital marketing, specifically e-commerce, with 5+ years hands-on experience.
● Technical proficiency in A/B testing tools, analytics platforms, and tag management systems, including expertise in Google Analytics and Google Tag Manager.
● Data-driven mindset, with strong analytical skills and ability to translate data into actionable insights.
● Problem-solving skills, with a knack for identifying and solving complex problems.
● Excellent written and verbal communication skills, with ability to collaborate effectively with diverse teams.
● Creativity and innovation, with a passion for experimentation and willingness to think outside the box.
● Meticulous attention to detail, ensuring accuracy and consistency in all aspects of work.
● Excellent presentation and public speaking skills
● Excellent independent decision making, analysis and problem solving skills
● Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
- Cape Town, Western Cape, South Africa
- Durban, Kwazulu-Natal, South Africa
- Sandton, Gauteng, South Africa
- Port Elizabeth, Eastern Cape, South Africa
- Remote, Gauteng, South Africa
or
Application Received
Thank you, your application has been received. Please note only shortlisted candidates will be contacted.