Conversion Rate Optimization Specialist

Our client is a digital marketing agency whose main focus is helping eCommerce brands grow their most profitable revenue channels. We are seeking a passionate Conversion Rate Optimization Specialist to join our growing marketing team. Your primary focus will be analyzing user behavior, optimizing site design, and enhancing content to increase conversion rates. This position requires a blend of data analysis skills and UI/UX knowledge.

Responsibilities

• 
  Analyze Website and App Data: Dive into website and app traffic data to identify areas for improvement.
• Develop Strategies: Create and implement conversion rate optimization strategies for both web and app platforms.
• A/B Testing: Design and execute A/B and multivariate tests to optimize website and app content, layout, and functionality.
• Collaborate Cross-Functionally: Work closely with product, design, BI and development teams to drive improvements across all digital channels.
• Monitor Performance: Continuously assess the effectiveness of optimization efforts by analyzing performance metrics for both websites and apps.
• Stay Current: Keep up-to-date with industry trends and best practices in conversion rate optimization for both web and mobile platforms.

Experience:

• Minimum of 3 years in conversion rate optimization (CRO) for websites and apps.
• Data Analysis: Proficiency in data analysis and interpretation.
• A/B Testing: Strong understanding of A/B testing methodologies.
• UX/UI Knowledge: Familiarity with UX/UI design principles for both web and mobile.
• Problem-Solving: Ability to solve complex problems.
• Attention to Detail: Meticulous attention to detail.