Amazon Ads Specialist

Our client is seeking a results-driven Amazon Paid Ads Specialist to own and optimize their Amazon advertising and storefront performance. This role requires a strategic thinker with strong execution skills who can connect advertising efforts to overall revenue growth, optimize product detail pages (PDPs), and scale campaigns efficiently within budget.

Key Responsibilities

• Amazon Advertising Management

  • Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)

  • Continuously monitor performance metrics (ACOS, ROAS, CTR, CVR) and adjust strategies to improve results

  • Scale campaigns effectively while maintaining profitability targets

• Storefront & PDP Optimization

  • Manage and optimize the full Amazon storefront experience

  • Improve product detail pages (PDPs) to drive higher conversion rates (content, images, keywords, A+ content)

  • Identify and resolve conversion bottlenecks

• Sales & Conversion Growth

  • Develop strategies to increase product visibility, traffic, and conversion rates

  • Align advertising efforts with organic ranking strategies

  • Leverage data to improve overall sales performance

• Promotional Planning

  • Plan and execute campaigns around key promotional periods (e.g., Prime Day, Black Friday, seasonal events)

  • Coordinate discounts, deals, and ad pushes to maximize revenue during peak periods

• Budget & Scaling Strategy

  • Manage and allocate ad budgets effectively across campaigns

  • Identify scaling opportunities while maintaining efficiency

  • Forecast performance and recommend budget adjustments based on growth opportunities

• Performance Analysis & Strategy

  • Assess current storefront and advertising performance to identify growth opportunities

  • Connect high-level business goals to actionable advertising strategies

  • Provide regular reporting and insights on campaign performance, revenue impact, and optimization opportunities

Requirements

• 2–5+ years of experience managing Amazon PPC campaigns

• Strong understanding of Amazon Seller Central and/or Vendor Central

• Proven track record of scaling Amazon ad campaigns while maintaining profitability

• Experience optimizing product listings and storefronts for conversion

• Solid understanding of e-commerce performance metrics and sales funnels

• Ability to analyze data and translate insights into actionable strategies

• Experience planning and executing campaigns for promotional periods

• Strong attention to detail and organizational skills

Preferred Qualifications

• Experience working with multiple SKUs or large catalogs

• Familiarity with third-party tools (e.g., Helium 10, Jungle Scout, Pacvue, etc.)

• Knowledge of SEO and keyword research within Amazon

• Experience in fast-paced e-commerce or DTC environments

Key Competencies

• Strategic thinking with a strong analytical mindset

• Ability to connect advertising efforts to revenue outcomes

• Strong ownership and accountability

• Data-driven decision making

• Proactive problem solving and optimization

Success Metrics

• Improvement in ROAS / reduction in ACOS

• Growth in overall Amazon revenue

• Increased PDP conversion rates

• Efficient budget scaling and utilization

• Successful execution of promotional campaigns